Social Media Specialist with a UI/UX design background, building clear, engaging campaigns across Instagram, Facebook, TikTok, Threads, and LinkedIn. Focused on strategic communication that strengthens trust and connects brands with the right audiences. Leverages AI and prompt engineering to speed up ideation, streamline production, and improve content performance.
Oveview
As a Social Media Specialist, I combine my background in UI/UX design with experience managing campaigns across platforms like Instagram, Facebook, Threads, TikTok, and LinkedIn. I focus on strategic communication to create clear, engaging, and trustworthy content that effectively connects institutions with their audience.
Continuously exploring Artificial Intelligence (AI) and prompt engineering, I aim to generate innovative content ideas, speed up the creative process, and enhance digital communication strategies.
Details
Time Frame:
Sep 25
Role:
Social Media Specialist, Communication Strategic
Involvement:
Graphic design, Soscial media, Content creation
Tools
Tools used to plan, create, and optimize social content end-to-end from ideation and design to publishing, community management, and automation.
Content Creation
Social Media Platform
Social Media Tools
Collaboration Tools
AI Tools
Content Workflow
As a Creative Strategy Lead, I ensure that the entire workflow runs smoothly and on schedule, enabling the team to complete tasks consistently and with high quality.
Content Planner
A Google Sheets content planner acts as a central hub to schedule posts, manage assets and approvals, and track performance, enabling real-time collaboration and smoother campaign execution.
Content Production
Feed & Reels/Shorts
Aeronmind
Planned and produced Instagram content end-to-end: ideation and research, content planning, logo design, and caption support to ensure visual, copy alignment and brand consistency.
nurfahri.design
Built an educational content series to share design insights and showcase work, positioning the account as a collaboration hub for designers and clients. Achieved an average of ~2K views per post, indicating steady interest in value-driven content.
Actively sharing insight-driven, educational content across my personal account, a freelancer community account, and company business accounts. The posts focus on practical learnings, actionable tips, and real experiences, delivering value, strengthening trust, and sparking conversations with the audience.
Content Production
Templates
Freelancer Community Indonesia (FCI)
Designed ready-to-use vacancy templates for Instagram and TikTok in Canva, reducing content production time by 40%. The templates improved visual consistency and enabled faster turnarounds for social media campaigns.
Mini Case Study
Mini case study on launching FCI’s digital job board and growing its presence across Instagram, TikTok, and Threads—driving engagement, improving content efficiency, and strengthening trust through educational content and standardized templates.
Capcut Template Creator
CapCut Business Template Creator whose templates are used by CapCut users worldwide. One template reached 51K exports and was saved 1.4K times, showing strong usability and global audience appeal.
Special Case Study
A special case study for the Coordinating Ministry for Community Empowerment (Kementerian Koordinator Bidang Pemberdayaan Masyarakat), highlighting a strategic communication approach focused on enhancing public information transparency through creative content and meaningful digital engagement.
Thank You
Hi, thanks a lot for taking the time to explore my Social Media Specialist portfolio with a Strategic Communication approach. I hope the work gives you a clear picture of how I build strategy, execute content across platforms, and optimize based on performance. If you’re interested in collaborating, discussing a role, or simply exchanging ideas, feel free to reach out—happy to connect anytime.